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Today's Featured Biography
Kevin Hopkins
Kevin R. Hopkins
11146 Tall Pines Way, Sandy UT 84092
801.571.6981 (h); 408.930.3633 (c)
[email protected]
A veteran strategic marketing, editorial, and creative professional with more than 15 years’ experience in all aspects of marketing, creative, and product management, including ten years’ work in the Internet industry, five years’ experience as a senior marketing and client executive for premier interactive agencies, and high-level marketing, creative, and editorial consulting experience for several of the world’s most respected companies.
EXPERIENCE
Destination One, Sandy, Utah, 2003 – present.
Senior Partner. Have worked for two years as senior creative and product manager for a web-based e-marketing and information management application. The patent-pending application, to be launched in Q4 2005, allows users to view online information more efficiently than ever before, while enabling businesses and interactive marketers to transmit dashboard-style message modules that can be updated remotely in real-time, greatly enhancing the power and efficiency of email communications. The application will be available in both a standalone format that can be used as an Internet navigation tool by consumers as well as in a customizable version with application to a wide range of sectors, including real estate, finance, and marketing.
Intacct Corporation, Los Gatos, Calif., 2000 –2003.
Director, Strategic & Corporate Marketing. Directed all marketing and Internet activities for a startup developer of web-based financial information and management tools. I began as editorial director, responsible for managing numerous professionals in creating white papers, customer collateral, web content, brochures, and other editorial products. I was later asked to take over staffing and management of the 12-person marketing operation. In this role, I led our efforts in branding, messaging, collateral and web development, direct and online marketing, customer communications, public relations, advertising, and sales support. On a day-to-day basis, I was part of a three-person executive team responsible for management and development of our product, and was a lead player in helping to transition our application into the first web-based, multi-entity financial management solution. I also managed the creative department, and oversaw development of co-branded web sites, marketing brochures, data sheets, and other collateral for our more than 300 channel partners. Despite marketing budget reductions of 75%, my team and I helped to transform our company from a position of virtual anonymity to the unquestioned leader within our market space, despite competing against the likes of Intuit, Oracle, and Microsoft. Within less than a year, we had tripled lead generation while reducing lead costs by 90%, increased PR coverage five-fold, and won seven major awards, including Forbes “Best of the Web.” I also devised and executed a nationwide channel sales program, which was responsible for some 70% of our firm’s sales during fourth quarter 2002.
Inspired Arts/US Interactive, San Diego & Silicon Valley, Calif., 1996 –2000.
Senior Client Executive. Managed the development and marketing of some 40 e-commerce web sites and web-based applications for an alliance of two leading interactive agencies. As EVP for San Diego's leading Internet consultancy, I directed sales, marketing, and e-commerce, and was responsible for 60% of the firm’s sales, which tripled during my tenure. I was subsequently asked to join our alliance partner US Interactive, at the time one of the nation's top five Internet agencies, as head of West Coast strategic consulting and e-commerce development, where my team and I built sales from essentially zero to nearly $1 million per month. I also directed online and offline marketing operations in both firms, in many cases increasing web traffic by several hundred percent. During the last year of this term, I took on a full-time role as strategic marketing and business development director for one of our clients, a developer of web-based information management and communications applications. I was responsible for defining and marketing our primary application, a sophisticated web-based calendaring tool that could be used as a private-labeled communications platform. Our clients throughout this period included: Aeromexico, AT&T, Autobytel, CBS, Chicken of the Sea, Day-Timer, Disney, Easton Sports, Hyatt, Intel, Jack in the Box, Lexus, National Geographic, RE/MAX Resorts, Royal Caribbean Cruise Lines, Simon Properties (the largest shopping mall developer in the U.S.), Stamford Health, Steven Spielberg's Starbright World, Toyota, the U.S. Chamber of Commerce, and Warner Bros.
Office of the Mayor, City of San Diego, San Diego, Calif., 1994 –1996.
Director, Communications & Technology. Served as communications and technology director for the Mayor of the nation’s sixth largest city. I oversaw all public communications for the office, launched and oversaw the City’s “City of the Future” Internet initiative (one of the first in the nation), served as chief speechwriter and policy architect for the Mayor, and managed the office’s creative department. I also devised the “First Great City of the 21st Century” marketing campaign, which helped to revive the City’s image following the recession of the early 1990s and which helped to bring tens of millions of dollars in new business to San Diego. Subsequently, I was privileged to be named San Diego “Marketer of the Year” by the American Marketing Association.
Skylight Communications, Washington, D.C., California, and Sandy, Utah, 1984 – present.
Principal. Have operated a strategic marketing and editorial consultancy, working as an independent consultant, for the past two decades. Among my projects, I have served as:
• Contributing managing editor for Business Week magazine and Business Week Online, managing the development of more than 70 print and online special editorial sections. I also have conceptualized and in some cases developed the marketing and sales campaigns for these sections, which have resulted in the sale of some $7 million in corporate advertising.
• Online marketing director for a corporate training services company. Our CPC- and email-based campaign boosted search engine referrals by 500% and online book sales by 200%, raising the firm’s primary book product from 700th place to as high as 67th on Amazon.com.
• Interactive content developer for a lead-generation web site for IBM, designed to solidify its position as e-commerce leader. The site was one of IBM’s highest-return online efforts ever.
Other entities that I have counseled during this time have included: American Express, AT&T, Broadvision, Computerworld, Ford, HP, Intel, Intuit, McGraw-Hill, National Organization on Disability, Network Solutions, Peoplesoft, Pitney Bowes, Reagan Presidential Library, Reader’s Digest, Siebel Systems, State Farm, Sun Microsystems, Texas Instruments, Toshiba, and Unisys.
Hudson Institute, Washington, D.C., 1985 – 1988.
Senior Fellow. Directed the information-intensive research efforts for one of the world’s leading think tanks, managing six-figure budgets and dozens of contributors. Among other projects, I directed the largest study in a generation of the causes of poverty and welfare dependency. I also was research director for the U.S. Labor Department’s seminal “Workforce 2000” study—a landmark report on changing dimensions of the U.S. labor force. And I was project director for the follow-on “Opportunity 2000” study, which examined employee recruitment and training practices at more than 200 leading U.S. companies. I later published the results of this study in a McGraw-Hill book “Help Wanted: How Companies Can Survive and Thrive in the Coming Worker Shortage,” which was a business bestseller for a short time in the early 1990s.
The White House, Washington, D.C., 1981 –1984.
Special Assistant to the President and Director of the White House Office of Policy Information. Served as the chief policy and communications counsel to President Reagan’s domestic policy advisor, and as national media relations spokesperson for the White House Policy Office. As part of my responsibilities, I briefed the national news media on a daily basis, managed the eight-person White House editorial and information departments responsible for policy briefings for Cabinet and other senior officials, wrote speeches for the President and his top aides, and managed the President’s Cabinet Council on Economic Affairs, coordinating the activities of more than 20 government agencies and scores of economic and labor force issues.
EDUCATION & SKILLS
UCLA, Graduate School of Economics, 1977 to 1978.
University of Missouri—Columbia, Graduate School of Economics, 1976 –1977.
William Jewell College, Liberty, Mo., BA in Economics/Mathematics, Summa Cum Laude, 1976.
Computer skills: MS Office Suite, MS Project, Adobe Suite, Quark XPress, Xcelsius, some Flash.
Published four books and hundreds of articles in more than 50 newspapers, magazines, & online.
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