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Today's Featured Biography

Gerald Schoen

I am very happily married to Vicki Melin Schoen, a sweetheart from high School. We re-met at our classes’ 20-year reunion. We live in The Village of Timbercreek Canyon that is south of Amarillo, Texas. I have two Children Heidi, who is over 40 and Jason who is 40. Heidi is married to Curt Greer and lives on Lake Minnetonka in Minnesota. She sells drugs (the legal kind). Heidi and Curt have a beautiful daughter Hallie Anna, who is five. Jason and his significant other live here in Amarillo. They have a beautiful daughter Aveena Marie who is four. We get to spoil and entertain her often.
From the time we moved to Amarillo, I have taught Management Courses including Strategic Management, Human Resource Management, Principles of Management, and Leadership at West Texas A&M University. I also taught the same courses and Problem Solving and Decision Making, Total Quality Management, Leadership, and investing at Amarillo College.
During my career, I achieved the following
I spent the last 25 years as a management consultant to the nuclear power industry. To achieve this, I worked my way through the University of Texas taking a full course load for a degree in Physics, being married and having a daughter, Heidi. My school job, with Central Freight Lines, loading and unloading trucks, required three to four hours work per day Monday through Saturday. Life has been easy since then!
At the age of 29, I managed the nuclear startup of the Turkey Point Unit 4 Nuclear Power Plant in Miami, Florida. When I was 30, Westinghouse chose me to be the Project Engineer of the South Texas Nuclear Project, the largest nuclear project in the United States at that time.
I have started three successful businesses, two for NUS – Halliburton Corporation in Clearwater, Florida. These businesses required substantial efforts to identify, market, and sell domestic and international clients on our business idea of sharing information among nuclear and fossil power plants. The programs had the highest return on investment of any consulting programs in NUS. The primary reason was outstanding customer service, and excellent human relations among our staff. I loved the ten years I lived in Florida. NO SNOW.
While living in Atlanta, Georgia, I represented the Institute of Nuclear Power Operations (INPO), in their dealings with the countries of Belgium, England, France, Slovenia, and Sweden. I took groups of people from the United States to each of these countries every year to learn more about their effective business practices in managing and operating nuclear power stations. Europeans ran power plants with one-third the staff size and made more electricity the similar U.S. electric power plants. We told the U.S. electric utilities about the positive work and management practices we witnessed in Europe. This was a fun job.
From 1993 until 2000, I managed the United States operations for Vattenfall, Sweden’s largest electric corporation and largest nuclear power generator. This program brought Swedish power plant managers to the U.S. to show us how to manage power plants in a competitive environment. The Swedish were the most professional and personable people I have ever worked with. I miss them greatly.
Specific things I have done from this date to earlier dates include:
•    Develop, market, sell, implement and manage management consulting services
•    Write and communicate effectively with management and workers
•    Recommend cost effective improvements in safety,
personnel and work management practices
•    Make numerous presentations to senior management
to explain the results of evaluations of their businesses
•    Work with management and employees to implement
recommendations for improvement
•    Effectively manage projects and personnel
•    Develop experience feedback programs for the electric power industry
Things I enjoy include:
•    Helping people learn to help themselves
•    Taking advantage of being in new places and getting to know the people there
•    Learning and doing new things
•    Travel in the United States and internationally
•    Learning how others think of our country and our ways
Things I regret include:
•    Not being born and growing up in California.
•    Not staying in close touch with the many great friends I have ignored
•    Not making the very best of every moment in my life

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