Today's Featured Biography
Geoffrey Lantos
Geoffrey P. Lantos
Box D-55 508.565.1205
Stonehill College [email protected]
North Easton, MA 02357
EDUCATION
1980 Ph.D., Lehigh University, College of Business and Economics
Concentration in Marketing, Economic Theory, Managerial Economics
1976 M.B.A., University of Rochester, Simon School of Management
Concentration in Marketing and Labor Economics
1974 B.A., Gettysburg College
Concentration in Business Administration and Economics
BUSINESS EXPERIENCE
• Performed an assessment of business risk factors for a startup food corporation’s launch of a new product (1997)
• Reviewed a direct mail piece for Media Research Center to be sent to their Board of Trustees (1997)
• Business internship at Ocean Spray Cranberries, Inc. in new product development (1993)
• Wrote a marketing plan and participated in business planning sessions for startup of weekly community newspaper by Media and Education Workshop, Norton, MA (1986)
• Prepared marketing research studies for WCMF radio, Rochester, N.Y (1975)
FULL-TIME TEACHING EXPERIENCE (beginning dates indicated)
Fall 1996 Stonehill College, Professor of Business Administration
Fall 1989 Stonehill College, Associate Professor of Business Administration, Tenured
Fall 1986 Stonehill College, Assistant Professor of Business Administration
Fall 1981 Bentley College, Assistant Professor of Marketing
Fall 1980 Eastern Michigan University, Assistant Professor of Marketing
COURSES TAUGHT
Stonehill College: Undergraduate: Marketing Principles, Consumer Behavior, Advertising Management, Marketing
Research, New Product Management
Graduate: Ethics and the Accounting Profession (Masters of Science in Accountancy program)
Bentley College: Undergraduate: Consumer Behavior, Advertising, Promotional Policy, Marketing Management
Graduate: Marketing System, Strategic Marketing, Marketing Promotion and Communication
Eastern Michigan Undergraduate: Principles of Marketing, Buyer Behavior, Advertising
University: Graduate: Marketing Problems and Policies
DIRECTED STUDIES, HONORS THESES, AND INTERNSHIPS SUPERVISED
Stonehill College: Directed studies in Consumer Behavior (2001,1998, 1995), sports marketing (1992), special events marketing (1991); Business Department Honors Thesis Advisor (2001-02, 2000-01, 1997-98, 1996-97); 14 London internships supervisor (1989-2000); NBA public relations internship (1993)
Stonehill Undergraduate Research Experience (SURE) Grant: Awarded for development with a Student Research Associate Consumer Behavior Applications Book. (1997)
Bentley College: Advertising agency internship supervisor (1985), directed study in promotional policy 1981)
AREAS OF RESEARCH AND PUBLICATION
Marketing education, business and marketing ethics, corporate social responsibility, advertising and society, consumer behavior, general marketing
PUBLICATIONS
10 refereed journal articles (1982-2001) (2 reprinted in student readers), 3 professional manuals (1985-1990), 13 refereed conference papers (1987-2001), 6 case studies and 4 mini cases (1988-2002), 12 trade publication articles (1985-1999), 18 book review essays in academic journals 1983-1997), 1 software review (1997), 3 instructional volumes (1995, 1996), 6 articles published in books and instructional manuals (1991-2000), 6 newsletter articles (1989-1999), 2 on-line articles (1998, 2000), 14 letters to the editor in national publications (1985-2001)
PROFESSIONAL PRESENTATIONS
3 invitations to be a speaker/panel discussant at national conferences (1992, 1996, 1999)
OTHER PROFESSIONAL EXPERIENCE AND SERVICE
Book Reviews Editor at Journal of Consumer Marketing (1993-present), abstracts writer at Journal of Product Innovation Management (1988-present), Section Editor on cases, The Marketing Educator Online (2001-present), editorial review board member at 6 journals, ad hoc referee for 3 journals and 9 regional and national conferences, manuscript reviewing experience for over a dozen publishers, track chairperson and discussant for several regional and national conferences, guest on local and national radio talk shows (1987-1990), 25 textbook manuscript reviews (1983-2000), dissertation reader (2001), 4 conference session chairperson (1989-1998), 11 conference discussant (1984-1998), 31 conference paper referee (1985-2001)
STONEHILL COLLEGE SERVICE
9 presentations to business and college faculty; 4 lectures to business and religious studies classes (several numerous times); 4 panel discussions; many publications in Stonehill Summit, Stonehill Alumni Magazine, and Stonehill Writes; 17 Collegewide committees (including Rank and Tenure, Merit Review, College Council, SURE Review, Faculty Affairs, and Student Affairs; faculty adviser to WSHL and member of Alumni Advisory Board, Marketing/Management Association, College Republicans, and Good News Society; Marketing Major Coordinator for Day and Evening Divisions; various forms of community outreach such as talks on careers in marketing, talks on business ethics, and children’s and adult Sunday School teacher.
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