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Today's Featured Biography

 
Geoffrey Lantos

In order to escape NJ, I attended college at Gettysburg College in PA in the early 70�s, where I majored in Business Administration, joined Alpha Chi Rho fraternity (�the Crows�) where I was treasurer (we did remain fiscally solvent, however) and enjoyed the good life as a frat �brother.�

I went on to get my M.B.A. from the University of Rochester. Although at this point in my life I had no solid worldview yet, the U of R had a solid free-market orientation which undoubtedly influenced me later on life as I formed my own philosophy of life.

About midway through my MBA program my ambitions turned from becoming a corporate marketing research grunt to becoming a college business professor � the lifestyle of flexible working hours and getting paid to keep going to school and learn was appealing! I set my face toward Lehigh University, where I spent four years. Although I had three concentrations in economics, I decided to make marketing my major since that was where the teaching jobs were (okay, and better money too). I did my concentrated coursework and doctoral dissertation in marketing, with a special emphasis on the then-new field of Consumer Behavior.

After graduation in 1980, I got a job outside of Detroit, MI at Eastern Michigan University. Despite my training at the U of R, I could handle the unionized environment, but I felt like a fish out of water in the Midwest family and friends, I moved to the suburbs of Boston MA where my brother was living it up. Here I took a position at Bentley College, a business school.

In 1981 the most significant event in my life occurred � I discovered the meaning of life by inviting Christ into my life as my Lord and Savior and turning it all over to Him.

I was at Bentley until we hired a new Marketing Department chairwoman whose motto must have been �A new broom sweeps clean,� for she was able in about three or four years to get all 14 untenured members of the Department to resign. In my case, the problem was that I wrote an article �True Marketing Concept Is Based Upon the Biblical Philosophy of Life,� (which she considered inappropriate for a secular college). The handwriting was on the wall � she wasn�t going to support me for tenure so I might as well get my resume in circulation.

Seeking a more accommodative environment where I could integrate my faith with my academic discipline, I came to Stonehill College. Here I have been happier than any other place of employment. I have been given free reign in writing in my two favorite areas, teaching effectiveness and business/marketing ethics. My consumer behavior textbook will be published in Augusst 2010, which I'm sure will make me rich and famous (actually, neither).

While teaching at Bentley and shortly after becoming a Christian, I met my soon-to-be wife, Lori, at a young adult Bible fellowship group. When I came to Stonehill, we moved to Norton, where we�ve since, by God�s grace, brought four youngsters into the world Joshua, �88; Kristina, �90; Jessica, �92;, and Kayla, �95).

In 2006 Lori divorced me, but, although I was against divorce and she had no grounds other than "we've grown apart," it has actually been good for our family as I am closer to my kids than ever before.

I spend my spare time with my kids, friends, and various church activities and ministries. I enjoy staying up to date with goings on in conservative politics and Christianity. I work with our middle school youth group (the most challenging age group--I like challenges!) and also periodically teach Sunday school (from kids through adults.

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